Front
Why I Love Fish
- The guarantee and quality of Dardanel
- More than 10-years experience and know-how in the industry with Dardenia brand
- Innovative, high-quality, delicious, profitable product portfolio
- An up-to-date store design support consisting of the perfect harmony of classical and modern lines
- The trend achieved on social media and the ready consumer base related to it
- An unrivaled concept in its field
Our Vision
To make the “I Love Fish” brand a global brand by designing a perfect end-to-end customer experience with innovative, delicious, quality products.
Our Mission
To make consumers meet the most delicious and newest form of fish and seafood in food retail with Dardanel’s guarantee and experience. To ensure competitive, stable and continuous growth in the market by making our branches accessible, our human resources qualified, our services and products both economical and high-quality, and increasing fish consumption.
Franchise System
Products
1986
For the first time in Turkey, Dardanel Canned Tuna was introduced to the market.
1992
Çanakkale Football Club was bought by Dardanel in 1992.
1994
- Dardanel became the only company in Turkey with a right to use the *Dolphin Safe icon on tuna fish labels.
- Dardanel Önentaş Food Industry INC. has been offered to the public in Istanbul stock exchange.
- Dardanel started operating in Frozen Fish and Seafood Category.
2011
Dardenia opened its first restaurant in Istanbul’s Bagdat Street in 2011.
2013
Dardanel became a volunteer member of *Friend of the Sea (FOS).
2020
Dardanel entered pet food industry with the “Jazzy” brand.
2021
Dardanel purchased Greece's leading seafood brand, "Kallimanis".
2022
Dardanel Sushi was launched for sale in designated stores and e-commerce platforms.
R&D and İInnovation
Our investments of over $25 million for R&D and new lines in our factories in the last two years are also reflected in the innovation and R&D work for the “I LOVE FISH” brand.
In this way, with our strong R&D and P&D structure, we are able to design products and services that both appeal to the changing consumer needs and tastes, ensuring the profitability of our business partners.
- Strong infrastructure that can quickly adapt to the changing environmental, technological factors
- Sustainability and diversity principles.
- Customer satisfaction and solution-oriented approach.
- Experienced staff.
- Innovative approach.
- Always high motivation, desire, and perseverance.
- We follow the industrial developments at the global level with perfect care.
Our Marketing Support
We perform marketing activities with great care together with our expert team and strategic solution partners to attract traffic to our branches and increase sales in all channels. In this context, communication activities performed both online and offline are increasing our consumer mass base.